Here are the not common but very creative marketing strategies that you could utilize in your dental practice:
1. Launch a referral program - It is and must be the top strategy to make use of especially in healthcare related service as it is thought that 92% of individuals trust personal recommendations significantly more than all other kinds of marketing. It is simple but extremely powerful and gets the potential to significantly increase new patient generation to your dental practice. I've listed some ideas on ways to kickstart the program:
- Launch a Patient Loyalty Program - This really is designed in ways where you'd manage to collect email addresses & cell telephone number for future marketing strategies like email marketing, social media marketing campaign or mobile marketing. This really is also letting your patients know that you're thankful due to their business.
- Launch a Patient Review Program - This is designed to raise your online reputation. You can selectively hand out cards to patients so they can leave reviews on your social networking sites and other websites like yelp, your Google business page or on your website so that they may claim their rewards.business
- Require a Patient Referral
Listed here is a 3 step guide on how best to ask light-heartedly for a referral:
- Selectively asking - ask only people who you understand and who you prefer, an illustration is really a long-term patient whom you have developed a great rapport.
- Each time a patient has received a great experience - when a patient will be graceful in telling you they have had a great experience, you are able to let them know in ways that is not pressuring like, "It's excellent to hear you had a great experience. Whenever your friends or family tell you how bad their experience was, you are able to send them here."
- Use a script - Many thanks for the feedback! I'm very happy with our team and It is section of our goal to offer a positive experience for patients like you who appreciate what we do. We know that not everyone features a positive experience like this using their dentists. When you have any family or friends who might enjoy the same experience you've had, we would love for you to recommend them to us.
2. Turn your product or service into a challenge - What problem do your services solve? Don't go with the flow of explaining the services that you offer. Instead, make your product the focal point and create a challenge for that. For instance, you are able to ask patients dental related questions as well as better is produce a quiz on who they believe is following good dental hygiene. It forces them to engage and your company will soon be unique and top of mind.
3. Use popular hashtags on social media marketing - Utilizing popular hash tags such as for instance #FlashbackFriday or #ThrowbackThursday can increase the amount of views you would like for your company especially those that come in the millennial age group. You might use this so that you could target person buying a particular topic or service so you never know as it can also be a great source of how you will get new patients to look at your service.
More Dental Marketing Ideas
In regards to there's no shortage of good approaches to start. Here really are a few more recommendations for marketing your dental practice. Take a peek and see everything you think works for the practice.
Get Local with SEO
When people in your target area start doing a search online for a dentist would you show up? A good way to check on is to grab your phone, enter "Dentist near me" and see what comes up. If you're not at the head of the pack you're missing a lot of new patients and leads.
A goal for the dental marketing efforts is always to rank on local search, like once you typed "Dentist near me", and get found by people in your target market.
Leverage Existing Patients
In addition to the above suggestions, dealing with what your dental practice already has, like existing patients, is a wonderful place to start. For instance in idea number one we discussed creating an individual loyalty program. Not just does this leverage existing patients, it's good business that may (and will) drive referrals to your practice.
Dental Marketing: It's Not Rocket Science
Marketing a dental practice can feel like rocket science, but it isn't, utilizing a little creativity and good sense can go an extended way. Considering just how to please your patients is one method to get more of them!
To Social Media or Never to Social Media
If you're going to make use of Social Media to advertise you dental practice I will suggest going for a moment to take into account it.
Social networking is a good dental marketing tool but it takes time, effort and tact. Consistent effort and quality content really are a must for social media marketing to work for dental marketing. In the event that you or your staff do not have enough time to advertise your practice, the right way, on social media marketing it might be best to look at other options. Other options for engaging social users are hiring an agency, training someone in your workplace to complete it or using paid ads to attain social media marketing users.
Other ways to make use of social media marketing
Additionally, when using paid ads to a target new patients for the practice, make certain that you're only targeting patients in your geographic area. If you're in New York City you don't want to be marketing to people in Los Angeles, right? It's an easy and costly mistake to make.
Produce a contest and go viral
Using contests is a good way to grow your dental practice. Everyone wants whiter teeth, right? Produce a grand prize, for instance, of teeth whitening for a lifetime (or whatever you wish to offer).
Whenever your prize is something everyone wants you'll have no trouble getting people to become listed on your contest. Digital contests can increase your dental practices marketing exposure for pennies. Adding bonus actions to boost entrants chances to win is another way to squeeze a bit more from your contest.
There's a 1,001 ways to advertise your dental practice. A lot of them you can certainly do yourself. Sometimes, it's safer to hire a specialist to complete it right, the very first time. You can learn more about hiring a dental marketing expert in the box below.
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